The conferences I typically attend are Cisco Live (CLUS) and Enterprise Connect (EC). Occasionally, I manage to get into CCW if the dates overlap, but CLUS and EC are my primary focus, and I’ve probably attended them for over 10 years.
This year, as a company, we decided it made sense to check out AWS re:Invent. Our AWS practice has become a significant part of our business—especially around Amazon Connect—so this seemed like the perfect time. Below are some takeaways and things I’d love to see improved.
The Good:
The Scale of the Event:
- The sheer size of re:Invent was staggering. The largest conference I’ve attended previously had around 30,000 attendees, but this one was estimated to have 60,000. That’s insane! Yet, everything was well-organized—there was always someone nearby to guide you, and while it felt overwhelming, it was controlled chaos.
Session Content:
- Overall, the session content was pretty good. I had some gripes about certain topics, but the workshops (labs) ran incredibly smoothly. It was fantastic to spin up a fresh AWS account, have prebuilt resources, and dive into the learning tasks. I absolutely loved working through the labs.
Networking:
- The networking opportunities were excellent. I got to reconnect in person and meet many new, interesting people—customers, AWS partners, and AWS employees alike. The amount of engagement opportunities was impressive.
The Weather:
- While I didn’t spend much time outdoors, the weather was perfect. Unlike previous visits, I didn’t have to go back to my room for a midday shower.
The Bad:
Vegas:
- Need I say more?
Finding Sessions:
- Searching for sessions was frustrating. For example, looking up “Amazon Connect” workshops in the catalog led to unrelated results like a Direct Connect workshop as the first hit, with an actual Amazon Connect workshop showing up fifth. Surely Q can help improve this?
Session Locations:
- Sessions were scattered across multiple hotels, making it nearly impossible to attend all the ones I wanted. On Monday, there were four non-overlapping sessions I wanted to attend, but they were spread across three hotels with a maximum of 30 minutes between them. Even at top speed, attending three was a stretch. While replays help, not all sessions are recorded.
Workshop Access:
- Considering the logistical challenges, I wish workshops posted their URLs so attendees could complete them later. Even better would be a centralized way to find these directly on https://workshops.aws.
Meals:
- The mobile app didn’t provide menu information ahead of time, making it difficult to decide whether to grab a boxed lunch. It would also have been great to have boxed lunch stations outside the main meal areas to save time when rushing between hotels.
Conference Cost:
- Attending re:Invent is pricey. All-in, you’re looking at around $5,000 at least, though you might be able to cut it down to $3,500 if you’re frugal. Still, the tickets alone are the most expensive I’ve seen for a conference.
December Timing:
- While the weather was nice, December is a tough time for conferences. Many attendees have just come off Thanksgiving travel, head to this event, and then face more travel in 1–2 weeks for the holidays.
The Mobile App:
Session Search:
- The app was great at finding sessions but struggled with everything else. For example, while Amazon Q did an okay job recommending sessions, it couldn’t tell me where to pick up my badge at the airport or what was being served for lunch each day.
Performance:
- The app was slow to load. Despite having a phone that’s less than a year old, it felt like the app was loading for the first time every time I opened it. You’d think AWS could prioritize app traffic on their Wi-Fi or use a local CDN.
Final Thoughts:
Overall, I’d attend AWS re:Invent again, but I’m not sure it would be a yearly event for me. The cost and scheduling challenges make it a less-than-ideal fit for an annual commitment.
~david